Role: Content Strategist
Cyndi Lewis is an artist who needed to create a space for her work online.
Cyndi’s web presence up until this point had been entirely on Instagram. She enjoyed the simplicity and informality of that site and the way it allowed her to lead with her work.
For the design of her site, I came up with a few options for minimal templates that spoke to the local galleries aesthetics but also emulated instagram’s content-first UI.
Directing people to her upcoming newsletter was the key functionality Cyndi wanted from this site. The newsletter form is at the bottom of each page and highlighted on the About page.
I chose casual, welcoming, in-progress images for the About and Contact pages to express a studio-visit feel that Cyndi was interested in.
People are steadily signing up for her newsletter and reaching out about new opportunities.
Given how important Instagram is to Cyndi’s online presence, I used the Squarespace Instagram integration to create a page that automatically updates as Cyndi posts. This allows her to keep the site fairly current with minimal work and hopefully collect some new followers.